In this workshop, you and your team will gain access to a practical creativitystrategy for optimally harnessing creativity in various projects, product development and the development of customer service and other services. The best ideas do not always emerge in meetings. Research shows that they arise where different ideas collide, giving rise to unique combinations. In Leonardo’s words, “where science loses its light, art shows the way”.

In this workshop, we’ll go through the seven steps of creativity used by Leonardo, from the seed of an idea right through to the best possible outcome.

The steps in a nutshell:
1. Sparking curiosity
2. Sketching out ideas
3. The wisdom of the inner child
4. The so-called ‘fog phase’, where we give birth to a new vision
5. Clarifying the vision
6. Refinement
7. a workable product / service / strategy

Leonardo’s creative steps tailored to the needs of your development day. In the workshop, we draw on Leonardo da Vinci’s strategy of ‘intellectual imagination’. By following Leonardo’s creative steps, we combine a workable idea with human appeal. To achieve this, we also utilise free association through an art-based approach. Leonardo is regarded as the pioneer of the brainstorming technique. Research has shown that this experimental approach opens up connections between different areas of the brain. Our unconscious mind works best when we do not try to think, but instead give our subconscious space to work through creative methods.

The sessions can also be tailored into a longer training programme.